Traditionsmarke

Wie "Mampe" zum Szenegetränk werden will

| Lesedauer: 5 Minuten
Jürgen Stüber
Thomas Inden-Lohmar, der Geschäfstführer von Mampe

Thomas Inden-Lohmar, der Geschäfstführer von Mampe

Foto: Krauthoefer

Von der Eckkneipe in den Club: Die Berliner Traditionsmarke "Mampe" soll ein Trendprodukt werden. Doch das ist gar nicht so einfach.

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400 Einzelhandelsgeschäfte und 600 Gaststätten

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