Twitternde Sportler

Was Petkovic, Nowitzki und Co. auf Twitter treiben

| Lesedauer: 6 Minuten

Foto: pa/dpa (4) / pa/dpa (4)/Jan Woitas, epa Christophe Karaba, Marijan Murat, David Ebener

Viele Athleten nutzen Twitter zur Selbstinszenierung und Imagepflege. Die Fans finden das super. Doch PR-Beratern gefällt das nicht: Sie sorgen sich um den Marktwert.

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US Open schränken Twittern ein

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Der virtuelle Oenning

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