Marken-Strategie

Wie Mercedes in die Zukunft fahren will

| Lesedauer: 10 Minuten
Stefan Anker

2009 ist der Mercedes-Absatz in Deutschland um satte 15 Prozent geschrumpft. Trotzdem strahle der Stern von Schwaben heller, als viele Kritiker meinen, sagt Daimler-Chef Dieter Zetsche. Das will er mit Michael Schumacher als Aushängeschild und einer Flut neuer Autos in den nächsten Jahren beweisen.

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