Expertentipps

MBA-Bewerbung: „Je individueller der Essay, umso besser“

Berater internationaler Business Schools erklären, womit ein Bewerber bei ihnen punkten kann. Die Motivation zählt oft mehr als Noten.

Mit Motivation und Individualität beeindrucken Bewerber die Auswahlgremien.

Mit Motivation und Individualität beeindrucken Bewerber die Auswahlgremien.

Foto: Contrastwerkstatt / BGZ

Das Niveau und der Nutzwert eines MBA-Programms hängen nicht zuletzt von den Teilnehmern ab. Außer der Qualifikation legen Business Schools deshalb auch großen Wert auf die persönliche Motivation ihrer Studenten. Diese müssen Kandidaten in ihrem Bewerbungsessay demonstrieren. Worauf achten die Zulassungsgremien? Wir haben an drei renommierten Business Schools nachgefragt.

Cass Business School, London

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IESE Business School, Barcelona

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