Hauptstadt-Marketing

Berlin verkauft sich im ironischen Sinn hochprofessionell

Michael T. Schröder, Chef des Marketing Clubs, über die Folgen des BER-Desasters, die Start-up-Szene und Berlin als Freiheitsort.

Foto: Martin U. K. Lengemann

Berliner Großprojekte laufen nicht rund, die Start-up-Szene der Stadt dafür umso mehr. Und Touristen weltweit lieben die Stadt.

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