Sport-Ausrüstung

Outdoor-Firmen kämpfen gegen neue Konkurrenz

Outdoor-Kleidung war lange das Geschäft kleiner Firmen. Nun wollen auch die Großen wie Adidas und Co. endlich mitverdienen.

Foto: picture-alliance/ dpa / picture-alliance/ dpa/R3657_Xandi_Kreuzeder

Nur nicht loslassen. Die Finger, mit Kalk gepudert, umklammern grellbunte Griffe, die in den grauen Beton der Steilwand gebohrt sind. Füße, in knallenge Schuhe gezwängt, suchen ununterbrochen Halt. Karabinerhaken schlagen gegen den künstlichen Fels. Wer fällt, hängt in den Seilen. Es ist heiß an diesem Wochenende, gut 30 Grad, doch nicht alle Münchner hat es ins Freibad, an die Isar oder in die Berge getrieben.

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Newcomer Adidas muss gegen Grundskepsis ankämpfen

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Spezialanbieter behaupten sich überaus erfolgreich

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