Outdoor-Branche

Finanzinvestoren greifen nach Jack Wolfskin

Die Outdoor-Branche boomt. Weltweit werden die meist mittelständischen Hersteller aufgekauft. Jetzt ist Europas Größter an der Reihe.

Foto: picture-alliance / Wolfram Stein / picture-alliance / dpa

Um ein Haar wäre Manfred Hell Literaturprofessor geworden. Doch dann trat der Student der Germanistik, Komparatistik und Anglistik einen Aushilfsjob in einem Bonner Rucksackgeschäft an. Er fand Gefallen an wind- und wasserdichten Jacken, Zelten, Rucksäcken, Schlafsäcken und Wanderschuhen – und formte im Laufe der Jahre eine Marke, die mit ihrer Tatze im Logo zumindest in Deutschland fast omnipräsent ist: Jack Wolfskin.

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