Modehandel

H&M greift die Luxusbranche mit Nobelschuhen an

| Lesedauer: 9 Minuten
Carsten Dierig

Foto: H&M/Magnus Magnusson

H&M engagiert immer wieder neue Star-Designer, nun gibt es sogar edle Schuhe bei der expansionsfreudigen Billigtextilkette. Weil die Verbraucher in der Wirtschaftskrise immer mehr aufs Geld achten, kann die Strategie der Schweden für die gebeutelte Luxusmodebranche gefährlich werden.

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Es begann mit Lagerfeld

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H&M profitiert vom Imagegewinn

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Luxusmodegeschäft eingebrochen

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Satter Umsatzzuwachs

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