Hertha BSC und Union Berlin

Marketing-Expertin: „Derby ist härteste Währung der Stadt“

| Lesedauer: 9 Minuten
Union Berlins Christopher Trimmel (l.) Herthas Maximilian Mittelstädt wissen, wie hart ein Derby sein kann..

Union Berlins Christopher Trimmel (l.) Herthas Maximilian Mittelstädt wissen, wie hart ein Derby sein kann..

Foto: Annegret Hilse / picture alliance/dpa/Reuters Pool

Sportmarketing-Expertin Susan Traemann über das Image von Hertha und Union, ungenutzte Potenziale und die Hierarchie in Berlin.

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