Leichtathletik-WM

Warum Puma Bolt als Nobody einen Vertrag gab

| Lesedauer: 4 Minuten

Foto: Reto Klar

Seit etwa sieben Jahren sponsert Puma Jamaikas Leichtathleten. 2003 nahm die deutsche Firma auch den damals 17-jährigen Usain Bolt unter Vertrag. Im Interview mit Morgenpost Online spricht Pumas Vorstandschef Jochen Zeitz über den prominentesten Werbeträger des Sportartikelherstellers.

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