Imagekampagne

Der neue Slogan für die Hauptstadt

| Lesedauer: 3 Minuten
Joachim Fahrun

Noch wird die genaue Formulierung im Roten Rathaus geheim gehalten. Aber alles deutet darauf hin, dass die monatelange Suche nach einem Werbeslogan für Berlin abgeschlossen ist. Unter dem Motto "be Berlin" wird sich die Hauptstadt künftig weltweit präsentieren.

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